Eren Koçyiğit, webinar çerçevesinde öncelikle B2B pazarlama özelinde funnel bazlı her bir ürün veya hizmet için nasıl persona oluşturulacağını anlatacak. Ardından oluşturulan funnel’lar doğrultusunda lead toplama, lead skorlama, satış ve pazarlama ekiplerinin entegrasyonu ve ROI bazlı funnel yönetimi konularını mercek altına alacak.

KAYIT OL

Eren Koçyiğit Kimdir?

Marketing Professional w/ BA Economics, MA Finance, Ph.D. Marketing.

Founder of NBT (Next Big Thing). NBT is a London-based Growth Marketing Agency working with Growing Brands who need sustainable Growth Marketing performance.

Marketing Lecturer at several universities such as Middlesex University, University of Birmingham, Istanbul Technical University, Istanbul Bilgi University

Mentor / Keynote Speaker / Lecturer at several institutions such as London & Partners, Startupbootcamp, Founder Institute, Innogate, Kworks, SuCool. He has been providing mentorship and giving keynotes/lectures regarding growth marketing to startups and scaleups.

For more info visit http://erenkocyigit.com/